International Business Management With Marketing Msc - 15 Months

Overview Our course provides a systematic, in-depth study of international business. You'll learn to critically evaluate and appraise existing theories and ideas in the world of international business. What's more, you'll build an understanding of how different cultural attitudes and beliefs shape business in different regions of the world. We'll help you to become a more effective decision-taker, with the know-how to engage in independent, original thought for practical application in the business. Employability Employment prospects are excellent. In addition to senior management roles, successful students can build a career in a variety of settings in consulting, marketing, finance and human resource management. In this respect, our emphasis on personal development allows graduates to become desirable to a variety of organisational cultures and functions inside multinational companies. Teaching and learning Theory and overviews will be presented in a series of formal lectures. These will be supported by a programme of seminar through the use of videos, group work and exercises. Case studies have an important role to play within the overall teaching strategy. They are selected to achieve wide sectional coverage of international industry and services including traditional, mature and technically advanced sectors e.g. international retailing, airlines, pharmaceuticals, consumer electronics, automobiles, and computers.